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(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.This continues the dating service’s larger mission of helping users find relationships, not casual encounters.Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat.The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.
And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.
Zoosk says the blur fades over 40 seconds, but you can tap “Add Blur” whenever you like to remain hidden.
“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.
Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.